Communications & Marketing
On this page, you will find a central overview of all rules, guidelines, and resources regarding marketing and communication within Leiden University. Whether you are looking for practical tools, strategic advice, or support with recruitment: the subpages below will navigate you directly to the right information.
Guidelines and support
On this page, you will find guidelines and tools for applying the corporate identity, writing copy, and using imagery, as well as information on managing websites and social media. Additionally, you can read about how to organize events and find useful tools and training, such as manuals for Maileon and courses offered by the C&M Academy.
Communication
Do you want to know more about the communication strategy, or are you looking for the right resources for your internal and external communication? Here you will find information on media relations and discover opportunities for science communication to highlight your research.
Alumni relations and funding
Alumni and donors play an important role in the ambitions and future of our education and research. Are you looking for ways to stay in touch with alumni, or do you want to learn more about fundraising? Here you will find information on alumni relations and services, access to the alumni database, and guidelines for fundraising.
Student recruitment
Do you want to contribute to the intake of new students? Here you will find everything regarding the recruitment of Bachelor’s, Master’s, and international students. Discover how the university reaches prospective students, view the calendar of recruitment events, and read more about the specific approach per target group to get the right student in the right place.