Universiteit Leiden

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Communication | Outreach

Academic outreach: an introduction to sharing your research via social and conventional media

Academics are often asked about their work or seek contact with the media to talk about their research. This can range from a press release to a radio or TV appearance or from Twitter or Facebook to a personal blog. In the ‘Academics and social media’ course you learn how to make optimal use of the media.

Target group
PhD candidate
Hermen Visser  (science journalist and communication trainer)

Engaging the general public with your research is not only fun, but can also strengthen your academic profile. In this workshop you will identify the most engaging parts of your research, and discover how you can use different media channels to share your research.

For whom

PhD candidates (Leiden University and LUMC)


  • Making optimal use of the media, including social media
  • Your media strategy
  • Social media: what and how?
  • Traditional media: what and how?

What you'll learn

After completing this workshop, you will be able to:

  • Explain why you should engage the public with your research 
  • Identify the most engaging part of your research
  • Identify the optimal media channel for your message
  • Employ different types of media (without it taking up too much time).
  • Evaluate the impact of your outreach activities.


In this workshop, the trainers will switch between short presentations, real-life examples and discussion.


The workload for this course amounts to 4 hours.

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