Universiteit Leiden

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Communication | Outreach

Blogging about your research

Are you thinking of starting a blog about your research? A blog is a great way to share your research with fellow researchers as well as the general public.

Target group
Postdoctoral researcher
PhD candidate
Hermen Visser  (Science journalist and communication trainer)
Training course

Blogging is a great way to share your research, and engage in the public debate. A personal blog helps to establish your name as a researcher, opens new career opportunities, functions as a place to practise your communication skills, and may even help you secure a grant.

This workshop is a starting point for blogging as a researcher, and by the end of this course, you will have created your first blog post.

Topics include

  • Developing a blogging strategy
  • What to blog about (and what not to blog about)
  • Writing techniques
  • Publication and distribution of your blog post

What you'll learn

Upon completion of this course, you will be able to:

  • Align your blog with your career goals
  • Formulate your niche in the blogosphere
  • Think up good topics for your blog
  • Build up and write a blog post
  • Choose a blogging platform
  • Boost your blog’s visibility


This course alternates theory and practise. You will improve your writing and scientific story-telling skills while working on your own first blog post.


The work load amounts to 12 hours. 4 hours of training and 8 hours of home work.

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