Why this training?

This training is about developing a strategic approach to communication that benefits both your career and society. A well-crafted online presence helps you to:

• Contribute to society: Share your research with the general public and contribute to important societal debates.
• Establish your name as an expert: Become a recognizable voice in your field and beyond.
• Improve your communication skills: Practice telling your scientific story in a clear and compelling way.
• Open new doors: From unexpected collaborations to new career opportunities.

What will you learn?

During this training, you'll learn to use your online visibility strategically. Using a blog post as a central exercise, you'll get to work right away. We will cover the following topics:

• Strategy: How to align your online presence with your career goals and societal impact.
• Niche: How to find your unique place in the online landscape.
• Content: How to come up with topics and write engaging stories.
• Practice: How to structure a blog post, publish it on a platform (we work with WordPress), and ensure its distribution. We will also create a LinkedIn post to promote your new blog post.
• Feedback: You will receive personalized feedback on your own strategy and draft blog post. During the included feedback session, you can also discuss other forms of online impact relevant to your goals.

By the end of the training, you will have not only created your first blog post but you will also have learned a clear strategy for your online visibility as a researcher.