Universiteit Leiden

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THNK – A science-based checklist for effective science communication

Wednesday 29 May 2024
Gorlaeus Building
Einsteinweg 55
2333CC Leiden

How do we communicate effectively during a pandemic? And what does that tell us about effective science communication in general?

You are invited to the YAL science communication presentation by Jo Røislien. Røislien is a Norwegian Professor of Medical Statistics, and award-winning science communicator. Røislien has created and hosted multiple science TV series, contributes regularly on radio, television and in newspapers, and has given hundreds of talks on dissemination of knowledge to non-experts, both nationally and internationally. We are therefore very honoured to have him, and hope that many of you will attend the talk. 

More information about Røislien and his project

Recently, Røislien was project manager for a large and ambitious project researching effective communication during a pandemic. Through anecdotes, short films and interactive examples, Røislien presents key results from this project, including a checklist for effective science communication. With his distinctive narrative style, rich in examples from popular culture and studies from a number of disciplines, he explains what actually happens when people communicate, and how we can use this to our advantage.

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