Approach to Master’s recruitment
Our target group for the recruitment of master’s students is broad: it includes Leiden bachelor’s students, Dutch pre-university and university of applied sciences graduates, and bachelor’s and saster’s students from abroad.
The www.mastersinleiden.nl website is our most important tool in recruiting master’s students.
The Leiden University Master’s Programmes brochure contains general information about Leiden University and the master’s programmes it offers. This brochure is also available in English. Output and editing are the responsibility of the Strategic Communication and Marketing department, while faculties deliver information about the study programmes.
International master’s recruitment
The following play a key role in the recruitment of international master’s students:
- Academic contacts
- International partners
- Education fairs abroad
- Enquiry management / CRM (FAQ base with helpdesk + enquiry database)
The following units are involved in the recruitment of master’s students:
- The Strategic Communication and Marketing department
- The faculties’ communications departments