3 search results for “consumer decision-making” in the Staff website
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Coen WirtzSocial & Behavioural Sciences
c.wirtz@fsw.leidenuniv.nl | +31 71 527 3731
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Leticia Rettore MicheliSocial & Behavioural Sciences
l.rettore.micheli@fsw.leidenuniv.nl | +31 71 527 2727
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Phone nearly empty? Uber’s fare might be higher
If you buy something online, the webshop can adjust the price based on your data. Kimia Heidary investigated the phenomenon of online price discrimination. ‘It’s not necessarily unfair. Different prices for different people has been around for years.’