As Secretary General of the Royal Dutch Football Association, Gijs de Jong travels the world. The career of this Leiden public administration graduate tells the story of a petrol station attendant who became one of the top diplomats in Dutch football.

There is a reasonable chance that you came to this reading list through a social medium. Now it's our job to keep your attention. We are going to do our best. There are so many distractions; from notifications on your phone, to another screen near you, that may also be screaming for attention. Every…