Why this course?

During this course, you will discover how outreach not only helps to increase your societal impact, but that it also allows you to develop your communication skills, grow your visibility to relevant audiences, and can be a lot of fun. You will learn how to look at your own research from an outside perspective, formulate compelling messages, and discover how you can use different media to spread the word about your research.

After completing this workshop, you will be able to:

• Explain why you should engage the public with your research.
• Identify the most engaging part of your research.
• Identify the optimal medium for your message.
• Employ different types of media (without it taking up too much time).
• Composing messages that resonate with your audience.

This workshop helps you to orient on and briefly practise with (non-academic) media. Are you looking for a more in-depth training about blogging? Take a look at Blogging about your research.

Format

This course is taught by a researcher with outreach experience and a science journalist. Based on their professional expertise they teach you how to bridge the gap between academia and the broader public.

The online course presents an engaging experience by iterating between short presentations, cases, group discussions, breakout sessions, exercises, and expert feedback. Do you want to dig deeper into a specific topic? The optional one-on-one session allows for tailored expert advice.

The following topics will be addressed:

• The why of media (social and traditional)
• Media strategy
• Media: what and how?
• Selling your research
• How to proceed