Simone van der Hof in online talk show about Behavioral Design in Video Games
On 7 October 2021 Simone van der Hof participated in an online talk show as part of the Dutch Media Week. The theme was the research project she is working on with Tony van Rooij of the Trimbos Institute and Max Birk of TU Eindhoven: Behavioral Design in Video Games.
The research was commissioned by the Ministry of the Interior and Kingdom Relations and is about design choices in online games that can influence our behaviour in a positive or negative way. The latter also includes so-called dark patterns (tricks to make the gamer do something he did not want to in order for the game provider to make money). Many of these dark patterns are unfair trade practices.
The research results will be available on this website.
foto: EVG Culture
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