Universiteit Leiden

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Design and advertisements

The Strategic Communication & Marketing (SCM) department and the Graphic Centre of the University Services Department (UFB) support the faculties and other organisational units with regards to printed materials and advertisements.

SCM Advice Helpdesk

Staff are welcome to contact SCM for:

  • Advice on using the house style in various kinds of printed materials.
  • Advice on selecting e.g. designers, photographers and printers. SCM works with regular freelancers and external agencies that are familiar with the University’s house style. NB: the University has concluded a framework agreement for printed materials.
  • Advice or assistance with ordering printed materials, such as brochures, posters and stand materials.

House style

To ensure that the University is identifiable and distinct, it has a fixed house style that people can recognise at a glance. 

More information about this can be found at Leiden University’s house style.

Letter paper and business cards

Perhaps you want to order business cards or letter paper? Or have an event for which you need badges in the University colours? More information about this can be found at printed materials and templates.


The Communication & Marketing Department offers centres and other organisational units various facilities in the area of printed materials and ads in external media.

Applying for ad space is done in collaboration with Leiden. We could also advise you on the placement, channels and planning of the ads or media strategy.


Leiden has concluded rate agreements with the Rijksvoorlichtingsdienst (Netherlands Government Information Service) for placing ads in various media. These rates are substantially lower than the standard rates. Any ad material must be delivered to Leiden at least 3 weeks before placement.

For more information on size, placement and text delivery, please contact the department via communicatie@fgga.leidenuniv.nl.

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